Moz Pro is an all‑in‑one SEO platform that helps you research keywords, audit your site, track rankings, and analyze links so you can grow organic traffic more efficiently. It bundles multiple SEO tools—like Link Explorer, Keyword Explorer, Site Crawl, and Rank Tracker—into a single dashboard for ongoing optimization.
What Is Moz Pro?
Moz Pro is a comprehensive SEO software suite designed to improve search engine visibility, increase organic traffic, and monitor overall site health. It combines keyword research, rank tracking, backlink analysis, and technical site audits in one subscription platform.
Marketers, SEO specialists, agencies, and even small business owners use Moz Pro to:
- Discover profitable keywords and content opportunities.
- Identify and fix technical SEO problems that block rankings.
- Track keyword performance and competitors over time.
Key Features
Link Explorer (Replaces OSE)
Link Explorer is Moz Pro’s main backlink analysis tool and the successor to Open Site Explorer (OSE). It helps you evaluate your own link profile and spy on competitors’ links to uncover new outreach and link-building opportunities.
Key things you can do with Link Explorer:
- Check Domain Authority (DA), Page Authority (PA), and total linking domains for any site.
- Analyze anchor text, top pages, and new or lost links to understand how links impact rankings.
Fresh Web Explorer
Fresh Web Explorer monitors brand mentions and new links across the web so you can react quickly to opportunities or issues. It is especially useful for PR teams, link builders, and reputation managers who want to track how a brand or topic is discussed online.
With Fresh Web Explorer, you can:
- Track mentions of your brand, product, or target keywords and find unlinked brand mentions to convert into backlinks.
- Monitor competitors’ mentions to understand their digital PR and content strategies.
Keyword Explorer
Keyword Explorer is one of Moz Pro’s flagship tools for keyword research and SERP analysis. It provides search volume estimates, keyword difficulty scores, and click‑through potential to help you prioritize terms that can realistically drive traffic.
Core capabilities include:
- Discovering keyword ideas, groups, and related topics with metrics like monthly volume, difficulty, and organic CTR.
- Building and saving keyword lists so you can organize research by topic, funnel stage, or client.
“Explore By Site”
The “Explore by Site” style functionality (Domain Overview) lets you analyze any domain or URL at a high level to understand its SEO strength and opportunities. It is useful for competitor benchmarking, prospect qualification, and quick audits before deeper analysis.
Typical insights include:
- Overall authority metrics, estimated visibility, and top ranking keywords or pages for a domain.
- High-level link metrics such as total backlinks, referring domains, and spam score indicators.
Site Crawl
Site Crawl is Moz Pro’s technical SEO audit tool that scans your website for issues that may hurt search performance. It crawls large sites quickly, categorizes problems by type and severity, and tracks issues over time so you can see progress.
Site Crawl highlights:
- Detection of broken links, duplicate content, missing title tags, redirect issues, and other crawl errors.
- Clear explanations of each issue, potential impact on SEO, and guidance on how to fix them, plus instant recrawls after fixes.
Rank Tracker
Rank Tracker monitors how your keywords perform in search engine results over time. It helps you understand whether your SEO efforts are moving the needle and where competitors may be outranking you.
With Rank Tracker, you can:
- Track keyword positions by search engine, device, and location for your campaigns.
- Visualize trends in rankings, visibility, and estimated traffic, and compare performance against competitors.
Page Optimization
Moz Pro’s page optimization features provide on‑page SEO insights and recommendations at the URL level. They help you identify content and HTML improvements that can increase relevance and rankings for target keywords.
Typical capabilities:
- Scoring pages for optimization quality and identifying gaps like missing keywords in title tags, headings, or body content.
- Suggesting best practices around word count, internal linking, and keyword placement to strengthen topical relevance.
MozBar
MozBar is a browser extension that brings key SEO metrics directly into your SERP and on‑page view. It lets you quickly evaluate the strength of results, check link metrics, and export data without leaving your browser.
MozBar enables you to:
- See authority metrics (DA, PA), link counts, and spam indicators for pages as you browse or review search results.
- Highlight different link types (follow, no follow, internal, external) and export SERP data for further analysis.
Moz Pro Campaigns
Campaigns are the backbone of Moz Pro’s reporting, bringing data from multiple tools into unified dashboards. Within a campaign, you can track a specific site’s rankings, links, crawl health, and on‑page optimization over time.
Campaign benefits include:
- Centralized tracking of keyword performance, site crawl issues, and link metrics for each website or client.
- Automated, recurring reports that show progress, highlight new issues, and demonstrate ROI to stakeholders.
Moz Pro Pricing
Moz Pro is offered on tiered subscription plans with different limits on users, campaigns, keywords, and crawl volume. Exact pricing can change, but current public ranges place entry plans starting around 49–99 USD per month, with higher tiers scaling up into the hundreds per month for larger quotas.
Typical pricing structure:
- Lower‑tier plans suitable for freelancers or small sites, with fewer tracked keywords and campaigns.
- Higher‑tier and premium plans for agencies and larger teams, adding more users, tracked sites, advanced limits, and optional add‑ons per extra campaign, pages crawled, or keywords.
Learn More
Moz provides extensive educational resources and support alongside Moz Pro. These assets help you get more value from the platform and stay current with SEO best practices.
Good next steps if you want to dive deeper:
- Explore Moz’s official product and pricing pages to see the latest features, quotas, and plan details.
- Use the free trial or starter plans plus Moz’s guides, blog content, and community Q&A to practice SEO workflows on your own site.